Behind the Design
The story, the print and the little magic.
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The Jackson Story
The Style Story
Jackson is short, tiered and impossible to ignore. ✨ Mini length, scoop neck, babydoll silhouette, sleeves that move between loose, mid and short depending on the print. Generous fit through the body means all-day comfort, easy-care polyester means zero fuss, and pockets are non-negotiable here too. This is the shape for whenever you want a dress with a bit of main character energy, whatever print you're wearing it in.
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Floating Daisy
The Print Story
Floating Daisy has a genuinely dreamy quality running through the whole print. Soft meets a little moody here, the floral for someone who wants their prints carrying real atmosphere rather than sitting flat. It reads differently in daylight than it does once evening properly sets in. Worth having for anyone who wants their florals to feel a little more considered than casual.
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Style It Your Way: Jackson Floating Daisy
Style It Your Way
Take the Jackson from everyday to elevated with heeled sandals and delicate jewellery for a lunch date, or keep it easy with sneakers and a denim jacket for the school run. Floating Daisy's soft print goes with everything. 🌼 Pockets, always a win.
